Since the real estate market in Ladera Ranch and the rest of Orange County, CA has recently slowed down considerably, the MLS is a must have in the marketing and sales of homes and condos today. Gone are the days when you could just stick a sign in the front yard and have several purchase offers by the end of the week.
The MLS stands for Multiple Listing Service and is a cooperative arrangement among all licensed real estate professionals. Here is how it works, a licensed real estate agent will contract with a home owner to sell their home. This Listing Contract specifies a commission that the seller will pay when the home sells, and this commission is split between the Listing Agent the subsequent Buyer Agent that sells the home to the future Buyer. The Listing Agent lists the home for sale in the MLS computerized database, and then this new listing is made electronically available to some 20,000 other real estate agents throughout Orange County and Ladera Ranch.
The vast majority of homes and condos listed for sale in Ladera Ranch are placed on the MLS. The MLS is more powerful marketing tool today than ever before due to partnerships and affiliations created over the past several years with other Internet portals. Today, when a home is put up for for sale in Ladera Ranch and is listed in the MLS, is advertised in more than 40 major Internet websites. A partial list of these Real Estate advertising websites are: Realtor.com, HomeSeekers.com, HomeStore.com, Homes.com, YahooRealEstate, AOL.com, MYOC.com, OCRegister.com, OCRealEstateFinder.com, LATimes.com and many more...
Recent independent Nationwide studies has shown that over 75% of all home buyers begin their home search on the Internet. And usage here in south Orange County and Ladera Ranch is even higher. The reasons for this are obvious. The Internet MLS listings often provide multiple color photos, complete address with maps, detailed property descriptions, Tax assessor data and more. As compared to older marketing venues such as Real Estate Magazines and Newspapers, which only contained one photo at best, and just snippets of information pertaining to the details of the home. Plus, Newspaper and Magazine advertisements are notorious fro being out of date with regard to whether the home is still available for sale, where as the MLS and the corresponding Internet portals that it feeds, are updated within a day or two.
In addition, many licensed real estate professional today, work with many potential buyers, and these buyers are typically set up with an email alert service by their Agent. When a new listing is input into the MLS, these computerized email alert services are instantly notified of the new listing, and if the listing meets the wants and needs of a particular buyer, that new listing is immediately emailed to that Buyer. This is a very effective and targeted marketing tool that is revolutionizing the real estate industry.
The MLS that is used here in Ladera Ranch is called the SoCalMLS which covers the entire Orange County real estate market and many other cities outside the county as well. The MLS is a very secure and password protected system. Today, there are over 20,800 properties listed for sale in Orange County, and there are 273 residential homes and condos listed for sale in Ladera Ranch. Currently, the Median asking price for a detached house in Ladera Ranch is $1 Million, and the Median asking price for an attached Condo in Ladera Ranch is $565,000.
To view ALL homes listed for Sale in Ladera Ranch, visit our website at: Ladera Ranch Homes. To learn more about our Email Alert service, visit: OCJustListed.com
